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Behind the growing and controversial trend of looksmaxxing

Published:

June 30, 2026

Reading time: Less than 1 min.

Behind the growing and controversial trend of looksmaxxing – CBS News

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Looksmaxxing is a viral and controversial trend that encourages young men to maximize their appearance. Adam Yamaguchi shows why it’s resonating with some people.

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Behind the growing and controversial trend of looksmaxxing

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